E-commerce website

Your online store should be your top-performing salesperson. Most aren't even trying.

Slow load times that drive up bounce rates. Product pages with weak photography descriptions and no persuasive copy. A checkout with five unnecessary steps and no guest option. No SEO on product or category pages. No retargeting pixel. Each of these is a quiet, steady leak in your revenue — and most store owners don’t realize how much they’re losing until they measure it and fix it.

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Your conversion rate is under two percent and you don't know why

Industry average e-commerce conversion rate is 1–4%. Most underperforming stores have the same issues: slow load times, weak product copy, too many checkout steps, and no mobile optimization. Every one of these is diagnosable and fixable.

Google has never sent you an organic customer

Without SEO on your category and product pages, your store is invisible in search. Every product page is an opportunity to rank for a specific search query — and most stores waste every single one with thin, duplicate, or manufacturer-copied descriptions.

seventy percent of people who add to cart never complete the purchase

Cart abandonment is recoverable with a streamlined checkout, exit-intent offers, and an abandoned cart email sequence. Without these systems in place, you’re losing 70 cents of every revenue dollar that gets as far as the cart.

You have no post-purchase system

Acquiring a new customer costs 5–7× more than retaining an existing one. A customer who bought from you once and had a good experience is your most valuable marketing asset they’re far more likely to buy again and far more likely to refer someone else. Without a post-purchase email sequence, a loyalty mechanism, or a re-engagement campaign, that asset sits completely untapped.

What it is

Most e-commerce stores were built to look good in a screenshot — not to sell at scale.

There’s a difference between a store that exists and a store that sells. A store that exists has products, prices, and a checkout. A store that sells has product pages written to overcome objections, a checkout designed to minimize abandonment, category pages optimized for search, a pixel tracking every visitor for retargeting, and a post-purchase sequence that turns one-time buyers into repeat customers. Most local e-commerce businesses have the first. We build the second.

The Gravity approach

We build stores around the purchase decision — every step from discovery to checkout optimized to convert.

We don’t build e-commerce stores. We build revenue systems that happen to have a product catalog. Every decision — platform selection, product page structure, checkout flow, category page SEO, post-purchase automation — is made with one question in mind: does this make it easier for a qualified visitor to buy, or harder? If it makes it harder, we remove it. If it makes it easier, we optimize it further.

“A 1% improvement in conversion rate on a store doing $20,000/month in revenue is $200/month in additional revenue from the same traffic — without spending an extra dollar on ads. Conversion optimization is the highest ROI work in e-commerce.”

What we do

Everything we build into your e-commerce store

Platform recommendation & setup

We recommend the right platform — Shopify or WooCommerce — based on your product volume, business model, technical comfort level, and growth trajectory. Then we build on that platform to its full capability, not just its defaults.

Custom storefront design

Not a purchased theme adapted with your logo. A storefront designed specifically for your brand, your product category, and the visual language that builds trust and desire in your specific market — making your products irresistible from the first scroll.

Product page optimization

Keyword-targeted titles, persuasive descriptions written to address objections, structured data markup for product schema, optimized image alt text, and a layout that guides the visitor from interest to "add to cart" as naturally as possible.

Streamlined checkout

Minimal steps, multiple payment options including Apple Pay and Google Pay, guest checkout enabled, SSL security visible throughout, and address autocomplete — every friction point in the checkout flow identified and removed.

E-commerce SEO

Category pages targeting high-intent product keywords, product schema markup, canonical tags preventing duplicate content penalties, internal linking architecture, and site speed optimization — all built in at launch so your store is visible in search from day one.

Analytics & conversion tracking

Full e-commerce analytics configured in Google Analytics 4 — revenue by product, conversion rate by traffic source, cart abandonment rate, and average order value — so you always know exactly what your store is producing and where to focus optimization effort.

Our process

How we build your e-commerce store from the ground up

Store audit or discovery

If you have an existing store, we audit it — pulling conversion rate by device, page speed scores, SEO coverage, checkout abandonment rate, and product page quality. You'll see exactly where revenue is leaking before we propose how to fix it. If you're starting fresh, we run a discovery session to understand your products, your customers, and your competitive market.

Platform selection & architecture

We recommend Shopify or WooCommerce based on your specific situation and design the full site architecture — category structure, product page taemplate, navigation logic, and internal linking plan — before any design or development begins.

Design & content

We design the storefront and write product descriptions for your key products — or provide a template and brief for you to complete the catalog. Every design decision is made with conversion rate and brand trust in mind.

Development, SEO & testing

The store is built, all SEO is implemented, analytics and pixel tracking are configured, payment gateways are tested, and the complete purchase flow is tested end-to-end across mobile and desktop before launch.

Launch & optimization

We go live and enter an active optimization phase — monitoring conversion rate by device and traffic source, testing product page variations, and setting up abandoned cart recovery and post-purchase sequences within the first 30 days.

Frequently asked questions

Questions we hear before every website project

Shopify or WooCommerce — which is better for my business?

Shopify is better for businesses that want a fully hosted, easy-to-manage store with minimal technical overhead — ideal for physical product brands, growing DTC businesses, and anyone who doesn't want to manage hosting, updates, and plugins. WooCommerce is better for businesses that already run WordPress, need deep customization, have complex product variations, or want to avoid Shopify's monthly fees and transaction percentages. Gravity Marketing will recommend the right platform after understanding your product range, order volume, technical comfort, and growth plans — not based on which platform is easier for us to build on.

Can you migrate my existing store to a new platform?

Yes — we handle full store migrations including products, images, customer data, order history, and — critically — SEO redirects. SEO redirects are the part most agencies get wrong or skip entirely during a migration, and getting them wrong destroys your existing search rankings overnight. Gravity Marketing implements full 301 redirect mapping for every URL that changes during a platform migration, protecting the ranking equity your current store has accumulated.

How do you make an e-commerce store rank on Google?

E-commerce SEO requires optimizing category pages for high-intent product keywords, writing unique and persuasive product descriptions (never manufacturer copy), implementing product schema markup so Google can display star ratings and prices directly in search results, building a logical internal linking structure between related products and categories, and earning backlinks from relevant industry sources. Gravity Marketing builds all of this into every store we launch — so your store is ranking from day one rather than requiring a separate SEO engagement later.

Results

What making an e-commerce store changes

“We went from page 3 to the Maps 3-Pack in under 90 days. Our phone rings differently now — people are calling because they found us, not because someone referred them.”

Wesam Khudhair

Towing · Tualatin

“Before Gravity, our Google listing had 12 reviews and a 3.8 rating. Six months later we have 94 reviews and a 4.9. We’re now the highest-rated business in our category in the city.”

Harry Lu

Auto Detailing · Portland

Ready to claim your spot?

Book a free e-commerce consultation. We'll audit your current store or help you plan a new one from scratch.

We’ll identify every conversion leak in your current setup — or map the full build plan for a new store — at no charge. No obligation.