Almost every contractor knows reviews matter. Very few have anything you could honestly call a system for getting them. What most trades businesses actually have is a good intention, which
It’s one of the most common and confusing things that happens with Google Ads. The first month is great, the phone rings, the leads come in, and you feel like
If you’re a contractor weighing up a local SEO retainer, you’re almost certainly flying blind on one question: what should the money actually buy? Someone quotes you fifteen hundred dollars
A remodeling contractor in Portland came to us with a problem that will sound familiar. His Google Business Profile looked complete, he’d been in business for years and did excellent
Service area pages for contractors are one of the most misunderstood parts of local SEO, and it shows in the results. Most contractors fall into one of two camps: either
If you’ve ever asked how contractors rank on Google Maps, you’ve probably run into the same three words everywhere: relevance, distance, and prominence. That’s Google’s official answer, and it’s accurate,
Plenty of contractors have tried Google Ads once, watched a few thousand dollars disappear with almost nothing to show for it, and quietly decided the whole thing doesn’t work for
The moment a contractor sees a new one-star review, the instinct is to fire back and set the record straight, and that instinct is almost always wrong. Learning how to
A lot of contractors finally get the traffic, and then wonder why the phone still isn’t ringing. They paid for SEO or ads, the visitors started showing up in the
Every contractor weighing Google Ads vs SEO eventually asks the same question, which is some version of “if I can only afford one, which one should I run?” It’s a
AA remodeling contractor we worked with woke up one morning to a silent phone. No calls. Not a slow day — total silence. When he checked his Google Business Profile,
If you want to know how to get more Google reviews for contractors, here’s a real example instead of a list of tips. A roofing contractor in Oregon, eleven years
Most advice on Google Ads for HVAC companies stops at “set up a campaign and bid on HVAC keywords.” That’s how money gets wasted. A real campaign has a structure,
You set up your Google Business Profile. You added your services. Maybe you wrote a couple of blog posts and asked a few customers for reviews. And then you waited
You search your own service in your own town and there it is. Angi at the top. Then HomeAdvisor. Then Yelp. Then a couple of “best contractors near you” list
If you’ve looked into Google Ads, you’ve probably gotten the same non-answer everyone gives: “it depends.” Depends on your market., on your competition, on your goals. So when a plumber
How to Ask for Reviews as a Contractor Most contractors don’t lose reviews because customers are unhappy. They lose them for two reasons that have nothing to do with the
We’ve checked many Google Business Profiles for plumbers, HVAC companies, roofers, and remodeling contractors. The conversation usually goes like this. We look at the profile. Every part is filled in
A remodeling contractor who’d been in business for over a decade — couldn’t figure out why his Google Business Profile had been suspended. He was still getting some word-of-mouth work,