Gravity is a roofing marketing agency working with roofers across the U.S. When a homeowner needs a repair or a new roof, we help your company show up, look like the obvious choice and get the call — by connecting SEO, Google Maps, your website, reviews and paid search into one system that brings in real estimate requests.
Illustration of a homeowner's path from a local search for roof repair, through the Google map listing and reviews, to the roofing company's website and an estimate request.
The Opportunity
Nobody thinks about their roof until there's a leak, storm damage or a replacement they can't put off any longer. When that happens, they search Google, compare a few roofing companies and call the one that looks the most trustworthy.
Good roofing marketing puts your company on that shortlist — and brings in the jobs you actually want, not just more tire-kickers.
A homeowner with a leak wants someone out today. A homeowner planning a full replacement will get several quotes and take their time. Your marketing needs to speak to both.
Roofing is local. Showing up in the map results and in searches for the cities you serve matters far more than broad visibility you can't turn into jobs.
Homeowners want proof before they hand over thousands of dollars. Reviews, real project photos, warranties and licensing information do a lot of the selling for you.
When hail or high winds hit, searches jump overnight. Roofers who are already visible and ready to respond win most of that work.
Homeowners often contact more than one roofer. Answering quickly and following up clearly can be the difference between a signed contract and a lost estimate.
01 / The Homeowner's Path
Understanding each step a homeowner takes helps us put your company in front of them at the right moment — and make requesting an estimate easy.
Step 1 — They search
Someone searching "roof leak repair near me" needs help fast. Someone searching "roof replacement [city]" is starting to compare options. We make sure you show up for the work you actually want.
Step 2 — They compare
Map listings, star ratings, photos and service areas appear side by side. Many homeowners narrow their options here before visiting a single website.
Step 3 — They check
They read reviews, look at past projects and check for licensing, insurance and warranties to decide whether your company can be trusted with their home.
Step 4 — They reach out
They call, fill out a form or send a text. A fast, clear response here is often what decides who gets the job.
By connecting all four steps, we help turn searches into estimates — and estimates into signed jobs.
See how it all connects02 / The Gravity Approach
Many roofers have paid for ads, a website and lead services separately, with no clear picture of which ones actually produced signed jobs.
We connect your SEO, map listing, website, reviews and follow-up so each part supports the next, and you can see exactly where your estimates are coming from.
The foundation. When a homeowner in your service area searches for a roofer, we work to make sure your company shows up in both the map results and organic listings.
Accurate services, service areas, hours, project photos and reviews give homeowners a credible first impression right on the search page.
Dedicated pages for repairs, replacements, storm damage and the cities you serve help Google understand what you do and where you do it.
A simple routine for requesting reviews after every job, plus real before-and-after photos, shows homeowners the quality of your work.
Missed-call text replies and instant estimate-request alerts help your team respond fast, even when everyone is up on a roof.
What we do
We handle the marketing so your crews can stay focused on the roofs.
Our roofing SEO work helps your company rank for the searches that turn into jobs — in the cities you serve and for the services you want more of. That means strong service and city pages, a well-kept Google Business Profile and the local signals Google uses to decide which roofers to show.
Paid search puts your company in front of homeowners ready to book right now. We focus your budget on high-intent repair and replacement searches in your service area, and measure results by estimate requests, not clicks.
A fast, professional website with clear service pages, project photos and an obvious way to request an estimate — especially on a phone.
Let's build your siteA simple, consistent way to request reviews after every job and respond to them professionally, so your reputation keeps growing.
Let's build trustExclusive leads that come straight to your company — never shared with competitors. We connect your marketing to calls and forms you can track back to their source.
Let's connect homeownersPractical tools that help your team respond faster — like automatic text replies to missed calls and reminders for estimates that haven't been followed up.
Let's save you timeYour services
A company focused on full replacements and one handling emergency repairs need different strategies. We shape your marketing around your services and the work you want more of.
High-value jobs with longer decisions. Strong reviews, project photos, financing information and clear warranties help homeowners choose you over other quotes.
Urgent, local searches where visibility on the map and a fast response matter most. Repair customers often become replacement customers later.
Demand that arrives suddenly after hail and wind. Being ready with visible storm damage pages and a quick way to request an inspection helps you capture it.
Flat roofs, metal roofing and commercial projects reach a different audience, so they get their own pages and messaging.
Collaboration
01 — Let's talk
We review your search visibility, Google presence, website, advertising and how new estimate requests are currently handled.
02 — A clear plan
We identify the best opportunities for your services and service area, and tell you plainly what isn't worth the budget yet.
03 — We do the work
We build and connect the pieces — SEO, website, profile, tracking and follow-up — so everything works together.
04 — Steady growth
We track what's producing estimates and signed jobs, and keep refining the system based on real results.
Keeping track
Rankings and traffic only matter if they lead to jobs. We report in plain terms on what's bringing in real estimate requests.
How often your company appears in local searches across your service area.
Which pages lead visitors to call or request an estimate.
Calls and form requests tracked back to organic search, maps and paid search, so your budget goes where it performs.
Questions
The things roofers ask us most, answered honestly and without the sales pitch.
For most roofers, roofing marketing includes local SEO, a well-kept Google Business Profile, service and city pages, a professional website, reviews and, where it makes sense, Google Ads. The key is connecting them, so homeowners who find you can easily request an estimate and your team can respond fast.
Yes. Many of the roofers we work with are owner-operated or small crews. The approach is the same as for larger companies — we just focus the budget on the services and areas that matter most to you.
It depends on your market, competition and where your website starts. Fixes like your Google Business Profile and tracking can help quickly, while rankings for competitive terms usually build over several months. We'll give you honest expectations, not guaranteed positions.
Yes, when it fits your goals. Paid search works well for repair, replacement and storm damage searches. We keep campaigns focused on your service area and measure them by calls and estimate requests, not clicks. Where it makes sense, we can also help with Google Local Services Ads.
Yes. Map results tend to favor businesses closest to the searcher, so we pair a strong Google Business Profile with dedicated pages for the other cities you serve. That helps you build visibility across your whole service area over time.
No. We don't sell or share leads between roofing companies. The marketing we build brings inquiries directly to your business, through your own website, phone number and Google profile.
Yes. We work with roofing companies throughout the United States, including companies with more than one location. Each location gets its own local focus so they support each other instead of competing in search.
Roofing companies
We'll review your current roofing marketing — search visibility, Google presence, website and follow-up — and show you where the biggest opportunities are.
No pressure, no jargon. Just a clear look at where your business can grow.