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days to first ranking movement.
of local searches lead to a visit
clicks on top 3 results.
Clicks mean nothing without a page that converts them. If your ads send traffic to your homepage, you’re losing the majority of every lead before they even get to contact you.
Without conversion tracking set up properly, you’re flying blind. You can see how much you spent but not which keyword, which ad, or which landing page generated your last actual customer.
A plumber bidding on “plumbing” in broad match will show ads to people searching “plumbing school,” “plumbing supply wholesale,” and “how to fix a leak yourself.” Every one of those clicks costs real money and produces zero customers. Most unmanaged accounts have hundreds of irrelevant search terms burning through budget every single month.
Tightly themed ad groups targeting high-intent searches, precise keyword selection, and a negative keyword list that prevents your budget being spent on searches that will never become paying customers.
Multiple ad variations per campaign, continuously tested against each other — improving click-through rate and quality score month over month so your ads become more effective and cheaper to run over time.
Every call, form submission, direction request, and booking tracked back to the exact keyword and ad that generated it. You'll know your real cost per lead — not just cost per click — from day one.
A click is worthless without a page that converts. We optimize or build the landing experience your ads point to, so every dollar of ad spend has the best possible chance of becoming an actual lead.
Daily adjustments based on live performance data — spending more where the return justifies it, pulling back where it doesn't. Every week your budget works harder than the week before.
Spend, leads generated, cost per lead, best-performing keywords, and what we're testing next — in plain English, every month. No hiding behind vanity metrics. No pretending impressions are the same as revenue.
If you're already running ads, we audit your account, identifying wasted spend, structural problems, and missing conversion tracking. We show you exactly what's broken and what it's costing you before you commit to anything. If you're starting fresh, we build from the ground up with the right structure from day one.
We calculate your target cost per lead based on your average job value, close rate, and desired margin. This number drives every budget and bidding decision from this point forward. No guesswork, no industry benchmarks that don't apply to your specific business.
Ad groups written, conversion tracking installed and tested, landing pages reviewed and optimized, bids set, negative keywords loaded. We launch when everything is right — not just when a deadline arrives. Speed without structure is how budgets get wasted in week one.
The first 30 days are a learning and tightening phase. We monitor search term reports daily, pause underperforming keywords, test ad variations, and optimize landing pages toward your target cost per lead. By day 30 the campaign is significantly tighter than launch day.
By month two, campaigns are producing consistent, predictable lead flow. We continue optimizing, testing new ad formats, and scaling what works and you receive a clear monthly report showing what your ad spend actually produced in real leads and real revenue.
We’ll audit your Google Business Profile, pull your current Maps ranking for your most important search terms, and compare you directly against the three businesses sitting above you. Free. Specific. Takes 24 hours.
